By Adi Jagan A strong indoctrination email series is truly the most powerful free email marketing tool you have at your disposal. (Here’s a quick refresher on what an indoctrination email series is—if you’re put off by their somewhat ominous name, think of them as “educational emails.”) Indoctrination emails are your first, best shot at …
TL;DR? Aligning your Lifecycle Stages, Lead Statuses, Deal Stages, Required Fields & Automations are the fastest way to get traction with your B2B business We feel so strongly about this process we wrote a playbook to help clients with it: The Hands-On HubSpot Playbook, which you can download now for the unbeatable price of FREE. …
Four Key Steps B2B Companies Need to Align Marketing and Sales Departments in HubSpot Read More »
By Adi Jagan TL;DR? Open Flow just won the 2022 Marcom Gold award in the Digital Media category for our design and development of the Footprint website 🏆 The Footprint website is some of the best work our team has ever done. Footprint is a B2B sustainability client, and they’re on a mission to end …
Open Flow’s Award-Winning Design Team Goes Home With More Gold Read More »
Lookalike vs. custom audiences: what’s the difference? Learn more about these segmentation tools for social advertising campaigns.
Does your website need a redesign? Website redesign can cost you, but not nearly as much as a mediocre site costs your brand.
By Adi Jagan INBOUND is an annual HubSpot event that brings together tens of thousands of marketers from more than 160 countries. Experts in inbound marketing, sales, customer service, and revenue operations flocked to Boston for three full days of immersion in HubSpotlandia. I saw and heard so much during my INBOUND experience—but four main …
Four Things I Learned at INBOUND, the IRL HubSpot Hub Read More »
By Adi Jagan Like Slack, social media and celebrity cancellations, “customer relationship management systems” sounds like a phenomenon unique to the 21st century. But people selling goods and services have been managing relationships with their customers ever since trade began. The first ledgers we have evidence of were created 7000 years ago in Mesopotamia (modern-day …
A Brief History of CRMs: From Cuneiform to COBOL to HubSpot Read More »
By Adi Jagan RevOps (a.k.a. revenue operations) is all the rage in business lingo these days, but it’s also a very real concept that is helping businesses run better—improving conditions for their employees and customers, as well as their bottom line. A good RevOps strategy removes the barriers that wall off your Marketing, Sales and …
Three Problems With Your CX Strategy that RevOps Can Fix Read More »
By Adi Jagan Forward-thinking cannabis brands are already planning for when cannabis is finally fully legalized at the federal level. I say when, and not if, because Congress is going to end federal prohibition sooner than you think. Here’s just a small sample of the evidence for that claim: The Political Winds are Blowing in …
Federal Cannabis Legalization is Coming—Are You Ready? Read More »
By Adi Jagan TL;DR? Indoctrination email sequences present an amazing opportunity to serve before you sell. “Indoctrination email sequence” is the somewhat dramatic name for the first round of emails that a brand sends new subscribers. These subscribers have signed up for your newsletter, email list, or blog. The overarching goal of this sequence is …
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